The Lonely Goatherd Blog And before him shall be gathered all nations: and he shall separate them one from another, as a shepherd divideth his sheep from the goats - Matthew 25:32
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Al Barger and MoreThings - getting people's goats since 1998.
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All original content on MoreThings.com copyright 2008 Albert Barger or the respective authors
December 16, 2004
The Art of the Start by Guy Kawasaki I don't know if I'm much of a judge of business how-to books, not being particularly business oriented. I came into this one by one of the big early executives of Apple through a promotion among Blogcritics.
It seems pretty reasonable, and says some things that wouldn't have occurred to me. One thing that seemed real sensible was the importance of finding early fans, and gently pushing them into proselytizing. A handful of True Believers could do you more good than a buttload of expensive advertising.
He goes from what he terms telescopic to microscopic focus, that is broader visionary aspects of "creating meaning" to more narrowly focused practical considerations of business structure and corporate politics.
How good any of this advice is, I can't tell you, but the book is pretty readable. It would probably bring some good and useful questions to someone wishing to start or majorly re-think a business.
